{"id":120696,"date":"2025-08-25T06:43:00","date_gmt":"2025-08-25T05:43:00","guid":{"rendered":"https:\/\/perfectdailygrind.com\/?p=120696"},"modified":"2025-08-25T07:52:02","modified_gmt":"2025-08-25T06:52:02","slug":"coffee-roasters-rebranding-challenges","status":"publish","type":"post","link":"https:\/\/perfectdailygrind.com\/2025\/08\/coffee-roasters-rebranding-challenges\/","title":{"rendered":"More roasters are rebranding than ever before \u2013 but it&#8217;s easier said than done"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Most businesses refresh their branding once every seven to ten years; however, given how young specialty coffee is, roasters tend to rebrand at a higher rate.<\/li>\n\n\n\n<li>Over the last ten years, many coffee roasters, large and small, have refreshed their packaging and brand messaging to stay relevant and resonate with customers.<\/li>\n\n\n\n<li>A highly volatile market is putting more pressure on roasters to rebrand, but it\u2019s a process that requires careful consideration.<\/li>\n\n\n\n<li>When employees understand the motive and rationale behind the decision, it\u2019s likely to resonate more with customers.<\/li>\n<\/ul>\n\n\n\n<p>Brand differentiation has always been a key part of specialty coffee. Roasters emphasise their commitment to quality, sustainability, craft, and consistency to retain customers and draw in new ones.<\/p>\n\n\n\n<p>But <a href=\"https:\/\/perfectdailygrind.com\/2025\/02\/is-specialty-coffee-recession-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\">rising inflation rates<\/a> and <a href=\"https:\/\/perfectdailygrind.com\/2025\/02\/how-high-could-coffee-prices-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">record green coffee prices<\/a> are forcing businesses to rethink their strategies. Simultaneously, market competition has intensified, which pushes roasters and coffee shops to find new ways to stand out.<\/p>\n\n\n\n<p>Rebranding has emerged as an effective way to differentiate, keeping brand image modern, fresh, and relevant. Over the last decade, small and large players alike, including Starbucks, Stumptown, and Blue Bottle, have updated their logos, packaging, and brand messaging to reaffirm values and keep up with new trends.<\/p>\n\n\n\n<p>There\u2019s then a growing pressure for specialty coffee roasters to follow in the footsteps of prominent brands and refresh their own branding. Although this venture can certainly be successful, it requires a strategic approach \u2013 and value proposition needs to be clear.<\/p>\n\n\n\n<p>I spoke to several people at <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co.<\/a>, a specialty coffee roaster in Antwerp, to learn about the company\u2019s rebranding experience.<\/p>\n\n\n\n<p><strong><em>You may also like <\/em><\/strong><a href=\"https:\/\/perfectdailygrind.com\/2023\/05\/why-do-specialty-coffee-brands-care-about-customer-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>our article on why specialty coffee brands care so much about consumer trust<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02.webp\" alt=\"A Belga &amp; Co. takeaway coffee cup.\" class=\"wp-image-120698 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02.webp\" alt=\"A Belga &amp; Co. takeaway coffee cup.\" class=\"wp-image-120698 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-02-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-saturation-the-need-to-stand-out\"><strong>Market saturation: The need to stand out<\/strong><\/h2>\n\n\n\n<p>Specialty coffee consumption has proliferated in almost all corners of the world over the last few decades. The National Coffee Association\u2019s latest NCDT report found that <a href=\"https:\/\/www.ncausa.org\/Newsroom\/More-Americans-Drink-Coffee-Each-Day-Than-Any-Other-Beverage-Bottled-Water-Back-in-Second-Place\" target=\"_blank\" rel=\"noreferrer noopener\">the number of US citizens drinking specialty coffee in the past day has increased dramatically between 2020 and 2025<\/a>. For every 100 cups of coffee consumed, 59 are specialty and 41 are traditional, representing an increase of 18% over the five-year period.<\/p>\n\n\n\n<p>Meanwhile, in Europe, specialty coffee consumption is also steadily increasing, including in less established markets. Between 2013 and 2021, <a href=\"https:\/\/www.cbi.eu\/market-information\/coffee\/eastern-europe\/market-potential\" target=\"_blank\" rel=\"noreferrer noopener\">the number of specialty coffee shops and roasteries in Romania increased from only three to more than 120<\/a>, while Hungary is now home to over 150 specialty coffee businesses.<\/p>\n\n\n\n<p>Naturally, as interest in and consumption of specialty coffee has grown, consumer demand has shifted, and roasters and coffee shops have needed to keep up.<\/p>\n\n\n\n<p>\u201dWhen I started working in the coffee industry in 2009, the focus was purely on the quality of the product,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/lo%C3%AFc-installe-07637164\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lo\u00efc Install\u00e9<\/a>, the co-founder of <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co.<\/a>, a specialty coffee roaster in Antwerp, Belgium, which also operates caf\u00e9s in Brussels. \u201cBack then, there was less focus on how and what your brand looked like.&nbsp;<\/p>\n\n\n\n<p>\u201cPeople were only starting to discover the different flavours and amazing quality that specialty coffee had to offer, and starting to set standards for ethical sourcing,\u201d he adds. \u201cSixteen years later, the industry has changed a lot.<\/p>\n\n\n\n<p>\u201cWith the rise of social media marketing and consumption of specialty coffee, which has almost become a mainstream product, roasters have to jump out from the crowd. We still have the focus of serving a consistently high-quality product, but we now have to combine that with storytelling and a brand image that our clients can identify with.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-rebranding-effective\"><strong>What makes rebranding effective?<\/strong><\/h3>\n\n\n\n<p>The coffee industry is currently facing a challenging period, marked by uncertainty and volatility. Sustained high green coffee prices are forcing roasters to pivot their sourcing strategies to more cost-effective yet high-quality lots, while <a href=\"https:\/\/perfectdailygrind.com\/2025\/04\/how-us-tariffs-will-impact-global-coffee-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">tariffs and rising operating costs are straining profit margins<\/a>.<\/p>\n\n\n\n<p>In this difficult climate, roasters need to stay relevant to their core audience while also attracting new customers. Rebranding has emerged as a strategic response to a demand for differentiation and relevance in an overcrowded market.<\/p>\n\n\n\n<p>\u201cThrough rebranding, we can redefine our visual identity and packaging, which helps us stand out in an increasingly competitive landscape,\u201d Lo\u00efc says. \u201cIt also helps us stay relevant in a world where design and storytelling are becoming more and more important.\u201d<\/p>\n\n\n\n<p>Brand identity has always been a key factor in the specialty coffee industry, especially as a way to differentiate from commercial-grade competitors. Given the rapid rate of innovation in the market, it\u2019s all too easy for branding and marketing to feel \u201coutdated\u201d, losing their resonance with consumers.<\/p>\n\n\n\n<p>\u201cAfter ten years, a rebranding is necessary to give new energy to a brand, without fundamentally changing the company\u2019s culture,\u201d says Charly Meerbergen, the co-founder of <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co<\/a>. The roaster recently rebranded after celebrating its tenth anniversary, which included updates to its packaging and opening a new caf\u00e9.<\/p>\n\n\n\n<p>\u201cBrand identity is what you need to reflect your company\u2019s DNA and present your products, but it also distinguishes you from competitors,\u201d he adds. \u201cFor us specifically, however, it\u2019s more than that \u2013 it\u2019s a promise to transform through the constant quality of products, staff training, and customer experience.<\/p>\n\n\n\n<p>\u201cTo achieve this goal, we are constantly questioning ourselves and trying to improve our company\u2019s culture through training and education.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03.webp\" alt=\"Charly Meerbergen stands at the door of Belga &amp; Co. coffee roaster.\" class=\"wp-image-120699 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03.webp\" alt=\"Charly Meerbergen stands at the door of Belga &amp; Co. coffee roaster.\" class=\"wp-image-120699 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-03-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-rebranding-requires-a-holistic-approach\"><strong>Why rebranding requires a holistic approach<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/top-10-reasons-to-rebrand-your-business-infographic\/312270#:~:text=Businesses%20often%20need%20to%20rebrand,brand%20that%20people%20will%20remember.\" target=\"_blank\" rel=\"noreferrer noopener\">Most businesses refresh their branding once every seven to ten years<\/a>; however, given the relative youth of specialty coffee, roasters tend to rebrand at a higher rate.<\/p>\n\n\n\n<p>Over the last decade, many prominent small and large roasters have updated their logos, packaging, and brand messaging to remain relevant in a rapidly evolving industry.<\/p>\n\n\n\n<p>With this shift in strategy, there\u2019s then a growing pressure for roasters to follow in the footsteps of their competitors. Rebranding and brand refreshes are investments, but changing visual elements of a business is often less costly than product innovation or continuing to source higher-priced coffees.<\/p>\n\n\n\n<p>\u201cIn my opinion, a rebrand goes beyond aesthetics and a new logo; it&#8217;s about creating new experiences within the company,\u201d says Roman Melnyk, a roaster at <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co<\/a>. \u201cCompany culture and staff attitudes are central to this transformation. Positive and reliable staff naturally fosters stronger relationships with clients.\u201d<\/p>\n\n\n\n<p>A brand refresh is a significant undertaking for any coffee company and requires effective communication and teamwork. When employees understand the motive and rationale behind the process, it\u2019s likely to resonate more with customers.<\/p>\n\n\n\n<p>\u201cTen years ago, we started this adventure with the philosophy that we can only do so many things ourselves and that we need motivated staff to help us grow,\u201d Lo\u00efc says. \u201cOur staff are the heart of our company, and we recognise and prioritise their involvement throughout the brand refresh process.<\/p>\n\n\n\n<p>\u201cWe are also striving to maintain a strong workplace culture that reflects our values, through training programmes and team-building activities. The rebranding is also a way to inspire our staff and give them a sense of pride in working with us,\u201d he adds. \u201cWhen they support the rebranding, they become brand ambassadors, contributing to a strong connection with our customers.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04.webp\" alt=\"A close-up of Belga &amp; Co. single origin Rwanda coffee packaging.\" class=\"wp-image-120700 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04.webp\" alt=\"A close-up of Belga &amp; Co. single origin Rwanda coffee packaging.\" class=\"wp-image-120700 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-04-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-foundation-for-continuous-innovation\"><strong>Building a foundation for continuous innovation<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/intelligence.coffee\/2024\/02\/coffee-roasters-are-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\">A highly volatile coffee market is pushing more roasters to rebrand<\/a>, which can add more pressure on operations and create a sense of trepidation. Roasters may then rush the process, focusing primarily on short-term changes, but cutting corners on quality and value proposition won\u2019t result in success.<\/p>\n\n\n\n<p>Instead, there needs to be an emphasis on the core values of the business.<\/p>\n\n\n\n<p>\u201cBelga &amp; Co. has always been, first and foremost, about providing the best coffee for our customers,\u201d says Krista Stellavato, a business advisor at <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co.<\/a>, who also used to be a regular customer. \u201cThis dedication to quality coffee means relentlessly seeking to improve and optimise procurement, roasting and service; however, this is often invisible to the customer.\u00a0<\/p>\n\n\n\n<p>\u201cA rebrand is an opportunity to celebrate all the effort, at every stage of the production process,\u201d she adds. \u201cIt sends a clear signal to customers that your company has evolved in a dynamic marketplace, that it strives to continuously adapt to serve its customers\u2019 changing needs, while remaining true to the company\u2019s DNA of a commitment to quality coffee.\u201d<\/p>\n\n\n\n<p>From here, roasters have the opportunity to be truly creative and innovative, updating and refreshing different elements of their business.<\/p>\n\n\n\n<p>\u201cAt the beginning of the process, we contacted a graphic design studio to help us create new packaging,\u201d Charly says. \u201cWe then quickly decided it made sense to undertake a total rebranding, as, after ten years, we are at a key moment of growth as a company.<\/p>\n\n\n\n<p>\u201cA complete rebranding helps us reflect that Belga &amp; Co. isn\u2019t just a coffee brand, but that we also focus on people, planet, and product,\u201d he adds. \u201cWe can only achieve this as a team, where every individual has their place in the process.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consistency-is-key\"><strong>Consistency is key<\/strong><\/h3>\n\n\n\n<p>To achieve its purpose, a brand refresh must resonate with customers, whether they are new or long-term. This means that a company\u2019s website, social media, and other communication platforms \u2013 including its presence at events \u2013 must present a clear, consistent message that is easily understood.<\/p>\n\n\n\n<p>\u201cFor our current customers, the refresh shouldn\u2019t feel like a complete departure from the start, but rather a natural evolution,\u201d Lo\u00efc says. \u201cIt should create enthusiasm and reinforce their loyalty to the brand, showing that we continue to grow while staying true to our origins.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWith new customers, it gives us an opportunity to make a strong first impression in an ever-evolving market with growing competition,\u201d he adds. \u201cThroughout the brand refresh, we can tell a story, present a visually appealing new identity, and communicate in a clear way that resonates with new audiences.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05.webp\" alt=\"A La Marzocco espresso machine in the window of a Belga &amp; Co. caf\u00e9 in Brussels, Belgium.\" class=\"wp-image-120701 lazyload\"\/><noscript><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05.webp\" alt=\"A La Marzocco espresso machine in the window of a Belga &amp; Co. caf\u00e9 in Brussels, Belgium.\" class=\"wp-image-120701 lazyload\" srcset=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05.webp 1000w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05-300x225.webp 300w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05-150x113.webp 150w, https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/Belga-Co-05-768x576.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>Refreshing brand identity is essential when striving to stay relevant in today\u2019s competitive market, but it\u2019s about more than visual storytelling.<\/p>\n\n\n\n<p>The collaborative energy needed for a successful rebranding process stems directly from all staff, who embody the new, innovative mindset of the company. From here, roasters have the leveraging power for continued growth.<\/p>\n\n\n\n<p>\u201cOur rebrand provides us with the toolkit to stay ahead of consumer expectations and trends,\u201d Lo\u00efc concludes. \u201cIt helps us remain relevant in today\u2019s coffee landscape, where consumers prefer authentic brands with effective communication and clear company values.\u201d<\/p>\n\n\n\n<p><strong><em>Enjoyed this? Then read <\/em><\/strong><a href=\"https:\/\/perfectdailygrind.com\/2022\/05\/are-specialty-coffee-brands-becoming-similar\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>our article on whether specialty coffee brands are becoming more and more similar<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p>Photo credits: <a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belga &amp; Co.<\/a><\/p>\n\n\n\n<p><em>Perfect Daily Grind<\/em><\/p>\n\n\n\n<p><em>Please note: <\/em><a href=\"https:\/\/www.belgacoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Belga &amp; Co.<\/em><\/a><em> is a sponsor of Perfect Daily Grind.<\/em><\/p>\n\n\n\n<p><strong>Want to read more articles like this? <\/strong><a href=\"https:\/\/manage.kmail-lists.com\/subscriptions\/subscribe?a=WsEz8z&amp;g=XDR4xE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for our newsletter<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand differentiation has always been a key part of specialty coffee. Roasters emphasise their commitment to quality, sustainability, craft, and consistency to retain customers and draw in new ones. But rising inflation rates and record green coffee prices are forcing businesses to rethink their strategies. Simultaneously, market competition has intensified, which pushes roasters and coffee [&hellip;]<\/p>\n","protected":false},"author":827,"featured_media":120697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11631],"tags":[15122,15124,13018,12269,11765,15123,15121],"class_list":["post-120696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roastery-management","tag-brand-refresh","tag-brand-refreshing","tag-coffee-roasters","tag-coffee-roasting","tag-english","tag-rebrand","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More roasters are rebranding than ever before \u2013 but it&#039;s easier said than done - Perfect Daily Grind<\/title>\n<meta name=\"description\" content=\"There\u2019s a growing pressure for coffee roasters to refresh their branding, but the process requires a strategic approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perfectdailygrind.com\/2025\/08\/coffee-roasters-rebranding-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More roasters are rebranding \u2013 but it&#039;s easier said than done\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a growing pressure for coffee roasters to refresh their branding, but the process requires a strategic approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/perfectdailygrind.com\/2025\/08\/coffee-roasters-rebranding-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfect Daily Grind\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T05:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T06:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/25_08_Article__PDG-EN-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josef Mott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"More roasters are rebranding \u2013 but it&#039;s easier said than done\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/perfectdailygrind.com\/wp-content\/uploads\/2025\/08\/25_08_Article__PDG-EN-FB-post.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josef Mott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"More roasters are rebranding than ever before \u2013 but it's easier said than done - 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